u Christopher Cox has been appointed national sales and marketing manager for Silhouette UK.
The company is taking a more ÔproactiveÕ approach to working with practitioners and creating activities aimed at growing both SilhouetteÕs and practitionersÕ business.
Mr Cox began his optical career in 1979 when he joined Hydron Europe Contact Lenses. In 1987 he joined Vistakon and was involved in the launch of the Acuvue lenses. Mr Cox was business services director on optical website Monoptica before moving to Silhouette UK.
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