Essilor has called on eye care professionals to showcase how they are creating inspiring displays in-store using promotional materials following a campaign to boost patient engagement and store performance.
The company has challenged practices that are part of the Essilor Experts customer partnership programme to submit a photograph of their best displays into a competition. Winners will be rewarded with one of five prizes, including a professional photoshoot to develop personalised marketing materials, luxury hampers and Amazon gift cards.
Tim Precious, managing director at Essilor, said: ‘The Essilor Experts programme helps to drive traffic to stores, engage patients and support practices with improving business performance and efficiency.
‘It anticipates the needs of patients to help keep ECPs ahead of their competition and support their path to growth. We are continuing to evolve our offering to ensure that new content and tools are made available for our customers.
‘As we reach a key milestone, we would like our Essilor Experts to showcase their practices and demonstrate their uniqueness on the high street by submitting the best displays.’
To enter the challenge, Essilor Experts will need to take a picture of Essilor Experts materials from the welcome pack in their practice and upload them onto the EssilorPRO portal.
Entries end April 30. Winners will be announced in May.