Essilor launches online training programme

Essilor has launched an online webinar training programme to help practitioners with product training and digital marketing during the pandemic.

Webinars include how to use pay per click, social advertising and search engine optimisation when communicating with patients.

Essilor is offering a monetary incentive for practices to take part with up £200 available when all nine webinars are completed.

Tim Precious, managing director at Essilor, said: ‘The pandemic is having an enormous impact on our personal and business lives and as we strive to be the best business partner for independent practices, we want our training and support programme to help guide them through this period of uncertainty and aid recovery afterwards.’