EssilorLuxottica hosted VIP open days at four optical practices to boost footfall and sales while providing advice to patients on achieving optimal vision and style.

Ellis and Killpartrick Opticians in Cheltenham took part in the events and said EssilorLuxottica’s marketing materials supported the promotion of the VIP open day.

Neil Vedmore, practice director at Ellis and Killpartrick, said: ‘The VIP open day centred around offering appealing product promotions and expert advice, which proved a big success. We offered discounts and upgrades, alongside expert advice from the EssilorLuxottica team around creating a timeless look with eyewear and achieving optimal light protection with photochromic technology.’

Drage and Tozer Opticians in Sudbury, Sydney Goldwyn Opticians in Shipley and Walters Opticians in Gainsborough also took part in the open days.