Eye Promise goes live in practices

Eye Promise, the new mark developed by the Association of Independent Optometrists and Opticians (AIO) for independent practices has gone live across the country in 25 practices.

These practices have signed up before others to key five promises developed by AIO for offering ‘excellent’ long-term eye care for their patients.

Christian French, AIO chairman, said: ‘I am delighted that there has been such great interest in Eye Promise. As the number of Eye Promise practices grows so will awareness grow from the communities that are early adopters into regional awareness, and in time, national awareness.’