GOC launches Love Your Lenses Week

The GOC has launched a set of experimental new tools as part of Love Your Lenses Week.

Set to take place between March 23-30, the event will focus on helping eyecare practitioners communicate safety messages to contact lens wearers. Part of a pilot project of the GOC’s called Land The Message, the new tools include a visually engaging poster detailing contact lens aftercare, a pre-appointment questionnaire and lifestyle based questions to tailor information to patients.

Alistair Bridge, director of strategy at the GOC, said: ‘This year we are using Love Your Lenses Week as an opportunity to help registrants help their patients to wear their contact lenses safely. We’re encouraging practitioners to use the awareness week to try out new ways of landing contact lens safety messages directly with the public during fittings and aftercare appointments. The new tools and training resources on the website are potentially a great way for our registrants to get the ball rolling.’