Increase in searches for myopia
Author: Andrew McClean
Engagement among eye care professionals (ECP) using the Myopia Profile’s resources has significantly increased since partnering with EssilorLuxottica to create and share educational tools.
Myopia Profile and EssilorLuxottica said there had been a 10-fold growth in search terms for ‘myopia control spectacles lenses’ over the last year among ECPs and a four-fold increase in searches by members of the public.
Dr Kate Gifford, founder and director of Myopia Profile, said: ‘We have seen doubling growth year-on-year and are thrilled to see the myopia message spreading wider and wider – but we can also see where there is more work to do.’
A series of podcasts were planned on clinical communication in myopia management, as well as the fundamentals of getting started in providing services in optical practices.
Olga Prenat, head of medical marketing, professional relations and vision care education at EssilorLuxottica, said: ‘We are very pleased to see such progress from our partnership with Myopia Profile, an organisation that shares our vision for the future, to encourage more adoption of myopia control solutions, and contribute to better vision and eye health for children.’