Allders Opticians opened a new practice on Biggleswade high street on February 17 with champagne, cupcakes and a special offer for patients.
The Bedfordshire independent had a lookalike of Jack Sparrow from the Pirates of the Caribbean films offering shoppers a free sight test voucher.
Stella Bate, operations manager at Allders Opticians, said: ‘We at Allders Opticians pride ourselves in the knowledge that we provide a professional and outstanding optical journey for all our customers. We are delighted to have opened our new store in Biggleswade, which not only shows the vision of Allders Opticians with innovative optical equipment such as the DNEye scanner and the ImpressionIST but also, the passion of our staff. We wish them every success for the future.’