Swiss Eyewear Group’s Invu is setting out its sunglass stall as offering fashion and technology at a reasonable price.
The Swiss sunglass specialist, which has 10,000 outlets around the globe, Invu said GfK recently highlighted the importance of this mid-market segment in a market report.
Its Swiss-designed styles range from classic men’s squares (B2821) to oversized Jackie O pieces complete with adorned sides (B2804).
For the more adventurous Invu is also showcasing model B2810, its take on the Wayfarer. It sports chunky solid sides and a huge, lightly tinted, translucent front.
Alongside its styling SEG also points out the technical performance of its sunglasses which provide 100% UV-400 protection.
The B2804 model
The lenses use a nine-layer polarising lens system which cuts down glare and reflections and offers colour enhancement.
The B2810 model
Also included is a scratch resistant layer and a shock absorbing layer which the firm said offers protection during outdoor activity and sports.