Johnson & Johnson Vision Care offer new marketing toolsA new range of promotional materials designed to help opticians attract, convert and retain contact lens patients has been released by Johnson & Johnson Vision Care.

The materials, available through the myAccount section on the site, include point of sale tools such as counter cards, leaflets and posters. A range of direct mail and online solutions, including print advertisements, email templates and website banners is also available. All of the materials can be personalised with practice details.

Mathilde Beau, Johnson & Johnson Vision Care marketing director UK & Ireland, said: ‘We believe supporting optical businesses is more than just about supplying great products. That’s why Johnson & Johnson Vision Care is committed to also providing the tools and information needed to open patients’ eyes to the different types of vision correction options available.

‘Besides, when you consider that the average yearly spend of a contact lens user is almost double that of a spectacle wearer, the benefits to opticians of attracting new lens customers while also converting and retaining existing ones are clear. Fortunately, that’s exactly where this new suite of marketing materials can help.’