Last week Jones And Co Styling Opticians, Manchester was featured in Retail Week’s Store of the Week.

Retail Week, the trade magazine of the retail industry and its Store of the Week feature recognises innovative concepts, interiors and customer experiences in retail.

Jones And Co director Conor Heaney said: ‘It’s exciting to be named Store of the Week in a magazine that normally showcases world-renowned companies like Apple and Selfridges.’

The article highlighted the practice’s concept of displaying only a handful of frames and rather than self-selection, customers are offered a ‘styling consultation’ and given access to a ‘substantial range of independent brands.’

It also said the eyewear sector and opticians had been quietly reinventing itself in recent years, turning into environments where they were no longer merely purveyors of a commodity.