Marcolin Group has signed a five-year licensing agreement for the design, production and worldwide distribution of Max Mara eyewear starting on November 1.

The first collection of frames by the Italian fashion company will be launched and worn at its fashion show in Milan on September 24.

Matteo Blandi, marketing director at Marcolin Group, said: ‘The entry of the Max Mara brand in the Marcolin Group portfolio enriches our product offering addressed to womenswear market.

‘Max Mara is an Italian luxury brand synonymous of excellence internationally recognised. We are proud to contribute to further advance and strengthen the brand’s positioning and image for the eyewear category’.