Mido 2020 postponed
Author: Andrew McClean
Mido has postponed this year’s tradeshow, which was due to take place from February 29 – March 2, in response to the coronavirus (Covid-19) outbreak in Italy.
Organisers have announced that the rescheduled event will take place between the end of May and mid-June, with the dates to be confirmed in the upcoming days.
The dates will be set in compliance with advice from the health authorities dealing with the outbreak, as well as availability of the venue, Rho Fiera Milano.
Italy has the highest number of coronavirus cases in Europe with 76 confirmed cases and two deaths, according to the World Health Organization.
Giovanni Vitaloni, president of Mido, said: ‘We took this decision out of respect for the current alarming situation and for our exhibitors and visitors. As this health crisis is developing in Italy, we could not but choose to postpone Mido’s 2020 edition. We immediately defined and selected a timeframe within the year which could meet the needs of the eyewear industry at a national and international level.
‘We are aware that this decision will require industry professionals, exhibitors, buyers, press members, opticians and everyone working for Mido, including our staff, to reschedule their attendance, with a significant impact on all internal organisations.
‘It will be a two-fold effort as we are just a week away from the show, but we cannot honestly think of celebrating our 50 years when the world – and our country now in particular – is experiencing such an international crisis.
‘We trust though that, for the very nature of the current situation, which is alarming and continuously evolving, our exhibitors and visitors, the media and everyone involved will understand our decision. Our sense of responsibility as business people, but most of all as human beings, towards our families, our children, our colleagues, has compelled us to do something that we would have never wanted to do, especially for this special edition, the year of our 50th birthday.’