Mido organisers anticipated over 1,000 exhibitors at Fiera Milano on February 4-6, showing a return to pre-pandemic attendance in comparison to 1,320 exhibitors in 2019.
The entire eyewear industry supply chain will be attending the tradeshow in Milan, from European brands to US, UK and Asian eyewear companies, according to Mido.
Highlighted activities included: discussions at the Otticlub area on topics such as the design of optical stores and eyewear styling; a female leadership meeting; and an annual awards ceremony at the Fashion District square, featuring its first Certified Sustainable Eyewear award.
A conference on ‘Ophthal-mology, optics and optometry: new technologies and the future’ will also be held in conjunction with Mido.
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