Myers La Roche has sold its first major practice in the hearing care market for its new division Audiology Business Central (ABC).

The Heybridge Hearing Centre in Essex was sold by ABC to an optometrist practice owner, with the sale completing in just two weeks.

Dominic Watson, Myers La Roche and ABC managing director, said: ‘This sale illustrates how rapidly and by how much the optical market is changing. Practitioners shouldn’t be stuck to a fixed myth on how to grow and sell their business. There is great disruption across optics now with much change going on in the market but also growth and more opportunities for independents. This sale shows that there are huge opportunities to utilise from existing locations and fixed overheads by selling additional services such as audiology.’