NEG announces conference theme

Organisers of iDay and the National Eyecare Group Conference (NEGC) have announced that this year’s theme is ‘Balancing Eyecare and Eyewear.’

The keynote speaker will be Andy Clark from Practice Building, who will be addressing what he believes are the fundamental practice archetypes that practitioners need to understand for their practice and how a commercially viable strategy for their business can be built.

Nick Atkins, director of Proven Track Record, said: ‘As iDay always tries to be relevant and topical, this will be the focus of this year’s joint conference programme – only we prefer to call this tightrope that independents walk - Eyecare versus Eyewear.’