Ortho-k gets premium unboxing experience
Author: Andrew McClean
Scotlens and Avizor have partnered to launch Nocturnal, an orthokeratology campaign to get people talking about the night lens option and enable practitioners to increase sales.
A premium product unboxing experience has been created by the companies to meet a desire among patients for products that could improve their lifestyles.
Tom Griffiths, managing director at Scotlens, said: ‘Our new Nocturnal by Scotlens’ premium product unboxing experience is on-trend and connects our ECPs directly into the life-changing moment night lenses deliver their patients to generate social share, an exciting buzz and new customers.’
Gary Daniels, general manager for UK & Ireland at Avizor, added the collaboration with Scotlens included CET, myopia management awareness and new support service ideas for practitioners.