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Red or Dead embraces Indian theme

Frames
British brand launches new frame collection, exclusive to Specsavers

British brand Red or Dead unveiled its new collection last week at an Indian temple-themed press day in London.

Exclusive to Specsavers, the 13 frame collection features interchangeable arms and is inspired by the multi-armed Indian goddess Kali.

Red or Dead creative director Katie Greenyer said: ‘We’re saying no to normal and bringing some fun to your face while re-immersing and re-exciting our consumers with our classic brand heritage and sense of humour. It’s a really expressive range and so much more fun.’

The collection is available now in Specsavers stores nationwide.

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