RNIB finds new identity and tackles accessibility
Author: Zoe Wickens
In its 150th year, sight loss charity the RNIB has unveiled new branding to support a refreshed vision and strategy.
A series of adverts and short films used everyday scenarios and humour to urge people ‘to see the person, not the sight loss’.
Meanwhile, high street retailers have been rated on their accessibility through a poll by YouGov and the RNIB released this week.
Retail giants Boots and Marks and Spencer were branded the best logos on the high street, with three quarters of YouGov respondents agreeing they were easy to identify.
When it came to which logos were considered inaccessible or hard to identify – 37% of respondents surveyed by YouGov would find it easy to identify Paperchase and Carluccio’s, bottom of a list of 12 logos to choose from.
Keith Valentine, director of development at RNIB, said: ‘High street shops, restaurants and businesses need to wake up to the fact that they are missing out on potential customers.
‘The inability to easily identify a logo can make it hard to navigate the high street. Narrow walkways, difficulties in reading price or sizing labels, hazards on the floor, poor signage and dim lighting are also reasons why shopping on the high street can prove difficult for blind and partially sighted people.’