Safilo and Levi Strauss & Co have announced a global multi-year eyewear licensing agreement.

This will come into effect in January 2020 and will also see collections launched for the spring/summer 2020 season. The agreement will run up until November 2024, with the chance to renew it for another five years.

Angelo Trocchia, CEO of Safilo Group, said: ‘This new partnership is particularly significant for our brand portfolio, the Levi’s brand being the number one denim brand globally which genuinely appeals to Millennial and Gen-Zers all over the world. With the Levi’s brand, we add an important opportunity to grow in the contemporary market segment, which is the largest for size and development potential and especially appealing for further development in key emerging markets, such as China.’

Karyn Hillman, chief product officer for Levi Strauss & Co, added: ‘Our partnership with Safilo will allow us to further strengthen our position as a true lifestyle brand by offering amazing eyewear to consumers around the world.’