Scrivens Opticians & Hearing Care has added a hefty £20,281 for its charity of the year Alzheimer’s Society to bring the total to nearly £85,000.

The partnership with the charity began in 2015 will continue over the course of 2019 across its network of 180 branches. In the past 12 months staff and patients embraced the campaign with sponsored challenges, cake and book sales, fancy dress and competitions for children to design a pair of glasses and a book cover.

Scrivens operations director Adrian Ellis, pictured with Alzheimer’s Society senior regional corporate partnerships executive Hayley Woodyatt, said: ‘The response from staff and customers throughout the business has been fantastic. Alzheimer’s touches so many families in the communities we serve and the need for care and support continues to grow. We chose Alzheimer’s Society as our primary charity partner because of the vital work it does and because of the now accepted evidence of a link between uncorrected hearing loss and dementia.

‘I’m proud of the efforts made and know our staff will once again show they care by raising awareness and funds for a charity which means so much to us.’