Now Optics targets nationwide growth for the My Eyelab brand
US eyewear and eye health retailer Now Optics, which operates under the brands Stanton Optical and My Eyelab and utilises telehealth technology within its practices, has targeted nationwide growth for the My Eyelab brand with a franchise business team.
Described as a ‘turnkey’ franchise model by new president of franchise sales, Joe Malmuth, My Eyelab practices rely heavily on telehealth technology to provide eye exams to patients, making them suitable for potential franchise owners with no prior optical industry experience, said the company.
The My Eyelab franchise brand had amassed 30 practices since it was launched in 2016, with a further 65 currently in development.