Theo’s family feeling after Mido no-go

After the disappointment of a postponed Mido, Belgian eyewear brand Theo wasted no time in trying to salvage something from the desperate situation.

The following weekend (March 8-9), the company hosted over 70 opticians from Belgium, France, the Netherlands and even South Africa. ‘We brought Mido to Theo HQ and invited all our customers and opticians, stressing the family-feeling and the Belgian tradition of spending Sunday evenings around the table together,’ said the company. As well as dinner and frame viewings, a DJ livened up the mood and there was dancing until late.