Transitions Optical launches national advertising campaign

Transitions Optical has launched an advertising campaign targeted at permanent spectacles wearers that is expected to reach over 20 million people.

Adverts will air across on-demand services from TV channels such as Channel 4, ITV and Sky One, as well as on YouTube, from March until October promoting its transitions lenses.

The company will highlight ‘the styling versatility’ of its photochromic lenses in order to appeal to different personalities, lifestyles and age groups.

Its advertising campaign follows the recent launch of Signature Gen 8, which is also being supported with point-of-sale and digital materials for practitioners.