Danielle Papagapiou has been appointed as customer director of Vision Express and will take responsibility for the company’s marketing, category management and merchandising divisions.

Having started her career with Cap Gemini consulting, the Vision Express executive board member spent 14 years at Tesco, where she held the customer director role within its One Stop convenience store business.

Jonathan Lawson, CEO of Vision Express, said: ‘Danielle is a key appointment for us and I am confident she will add significant value to our team and our culture, while assisting us greatly in our challenges to develop our customer experience in a manner that continues to lead the market.’