Mario Muttenthaler has been appointed to the newly created role of chief marketing manager (CMO) at VIU, bolstering the brand with expertise in international expansion and brand development.

Muttenthaler joined VIU in mid-May after working as managing director at London-based customisable trainer brand, SWEAR. He will lead and develop its marketing, communications and e-commerce teams and define VIU’s marketing and brand strategy.

VIU’s CEO and co-founder, Kilian Wagner said: ‘We are delighted to welcome Mario to our ranks as CMO. His experience and know-how will be an invaluable resource as we take VIU to new heights and create a truly differentiated brand experience for VIU customers.’