Zeiss brings digital tools together in new portal

Responding to the digital demands of the modern optical market, Carl Zeiss Vision has developed a range of applications to improve processes, extend expertise and drive revenues for independent opticians.

These tools and product demonstration apps have now been pooled into one useful resource, www.zeissportal.co.uk.

Each application has been designed to help throughout the patient journey; from profiling and needs assessment, to demonstration, consultation, ordering and delivery of the final lenses. The tools are regularly  updated with the latest products and have a built-in product validation feature to eliminate the potential to select incompatible lens, design, material and treatment attributes. Order status can be accessed at any time, with real-time status updates, helping practices manage patient expectations.