Chris Bennett: CL innovations should lead way to sales
Author: Chris Bennett
Contact lens products are experiencing a pretty exciting time at the moment but I wonder if the profession, and patients, are reaping the benefits of all the latest product developments.
Manchester played host to the BCLA’s conference at the end of May and offered some memorable moments (News, page 5).
It’s been 10 years in the making but UK practitioners got their first proper look at Johnson & Johnson’s Acuvue Oasys with Transitions Intelligent Technology lens. It’s not a sun contact lens but a light management system in a screen-filled world where LEDs and gas discharge lamps have superseded the light bulb. And what about myopia? Coopervsion revealed the latest tranche of research that bolsters evidence that its MiSight myopia management soft contact lens works. Why wouldn’t you use it? If new-fangled soft lenses aren’t your thing then how about Bloom? Menicon’s CE marked process for myopia-slowing orthokeratology aimed squarely at kids and supported with digital materials they feel at home with.
Menicon also has something special at the other end of the scale, this time for presbyopes. A soft contact lens with a decentred near zone which promises the prospect of no compromise between near and far vision for those picky presbyopes. The buzzword of the conference had to be EDOF. Extended Depth of Focus lenses which mimic the pinhole effect thereby offering potential benefits for both presbyopes and myopia management for youngsters. Elsewhere there were new entrants, additives mimicking tears and the Optician Award winning hybrid, Duette.
Despite all of this contact lens penetration remains static and practitioner proactivity on contact lenses low. With so many great CL products out there its surely time for practitioners to reassess their profile in practice and rethink the way they engage with CL patients.