Simon Jones: It’s good to talk

It wasn’t too long ago that products used to treat myopia progression in children were referred to as ‘control’ and dispensing such a product would be seen as an ‘intervention’.

As the suite of products in this segment has increased, the language and terminology has gradually softened. For example, myopia is now managed.

Management must go beyond products, though, and include the management of parents. And all that comes with them, such as fear, expectations and sometimes disgruntlement.

But having that initial conversation can be problematic. Do you raise the subject with every parent of a myopic child, and how do you explain untreated myopia without frightening parents?