Simon Jones: Private dancers

I too was in Wales last week, but for a holiday instead of taking up residence at the Celtic Manor resort for the Optix Conference. After a debrief from content editor, Andrew McClean, on what went down at the conference, it was refreshing to hear that so many practice owners were happily talking business and bottom lines, either by going private or by adding audiology – although there was some disagreement as to exactly how profitable that could be.

Refreshing because it would be too easy to default to the trope that optometrists are generally clinically led individuals with no business acumen and would often rather sell up than deal with logistics on a day-to-day basis. The modern optometrist isn’t like that.