Optician Awards: Social media power

Winner: Yorkshire Eyewear

Shortlisted:
• Tompkins Knight and Son Optometrists
• Urquhart Opticians
• Woodstreet Opticians

Yorkshire Eyewear demonstrated themselves as a progressive player in the optical industry by winning the Social Media Practice of the Year at Optician Awards 2022. The practice triumphs at building a platform to engage with its customers and local community with the aim to share entertaining content and infographics across Facebook, Instagram, Twitter and LinkedIn, raise awareness for important optical issues and inform customers of relevant news surrounding Yorkshire Eyewear.

Meg Lazenby, social media manager and optical assistant, says the team were pleasantly surprised to find out they were victorious on the night of the 2022 Optician Awards ceremony, last November. ‘We were in a category with some excellent practices, so winning was almost a shock. We were absolutely elated to take the trophy home,’ she adds.