A t 100% Optical, Cooper-Vision launched its Fresh Thinking campaign, which aims to create a conversation with eye care professionals (ECPs) about how the contact lens patient journey could be improved.
ECPs were invited to share their experiences via a video booth, interact with a magnetic voting wall and complete questionnaires on touch screens. Christina Olner, head of professional affairs at CooperVision, tells Optician: ‘We wanted to reach out to the industry and get them to tell us their opinions. We’re in listening mode to what we think the journey might look like.’
CooperVision intends to gather data and improve its understanding of the journey before sharing findings and creating a toolkit for ECPs to use in practice.