100% Optical: Making contacts

^{The bright and bold CooperVision team at 100% Optical}

This year’s edition of 100% Optical, held in London on February 24-26, was boosted by more contact lens companies choosing to exhibit than in previous years.

CooperVision was perhaps the most visible exhibitor at this year’s 100% Optical with a large, bright, and impactful stand augmented by a small army of company staff sporting equally striking yellow hoodies. At last year’s event, the company launched its Fresh Thinking campaign, which involved beginning a conversation about how the contact lens patient journey could evolve and help grow the overall contact lens category.

The initial stage of the campaign saw CooperVision survey 580 eye care professionals (ECPs) and 500 patients. Insights gained included 84% of patients did not feel confident on the day of their first contact lens appointment and that only 14% of ECPs gave patients a lifestyle questionnaire before that first appointment.