£250m rip-off or silly season scoop?

Optician takes a look behind the latest Daily Mail story accusing optics of ripping off patients

Those who dismiss last week's Daily Mail report which accused the contact lens industry of conning patients as silly season chatter, be warned: your contact lens patients could be asking awkward questions for the rest of the year.

What can you tell your loyal contact lens customers at their next appointment? Well, manufacturers and professional bodies have no end of advice, as they were first on the scene after last Tuesday's story broke.
 
Within hours of publication the British Contact Lens Association emailed an alert to its members and put a position statement on its website.