A Fresh Look at Daily Disposables

The colour performance behind the UK’s market-leading coloured contact lens has now been combined with the benefits of daily disposability. Jayne Schofield examines the market potential for coloured lenses and describes the features and benefits of CIBA Vision’s latest lens, FreshLook One-Day

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The value of the coloured contact lens market in the UK is currently £9 million. However, the UK market has a relatively low penetration for this lens type at only 1 per cent of new soft, daily wear lens fits compared with up to 11 per cent in other countries.

Forty eight per cent of females in the age group 16-24 and 46 per cent of males say they would like to try contact lenses that changed the colour of their eyes.A survey in the US indicates that 88 per cent of women are interested in tinted contact lenses and 75 per cent who try them go on to buy them.

Prescribing coloured contact lenses also has significant benefits for practitioners. One US practice calculated that upgrading just one patient a day into coloured contact lenses would earn an extra $20,800 (£12,135) a year. 

This author also commented that coloured contact lens wearers are no different from other contact lens wearers; by taking care of  patients’ visual needs, and the desire for fashion, comfort and a lens that fits their lifestyle, practitioners can create satisfied, loyal patients.

Certainly, a proactive approach to prescribing coloured contact lenses by telling suitable patients about new developments can have a big impact on your business.