Sauflon hosted a half day seminar designed to help practices differentiate from their competition. Mike Hale reports
The MWB Business Exchange on Old Broad Street in the City of London was the location for Sauflon's first venture into the world of professional development events. The financial backdrop was a fitting setting for a seminar that aimed to respond to the increasing pressure that optical practices are under from internet suppliers and the supermarkets by offering insight into how a practice can be differentiated with specific reference to the role contact lens business can play in this.
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