An American Revo-lution

Revo’s roots are in the American space industry. It was founded in 1985 by the National Aeronautics and Space Administration (Nasa) astrophysicist and optical engineer Dr Mitch Ruda. He had been working with Nasa, developing lens coatings for satellite technology and realised the same tech could be applied to optical lenses. That was the spark that launched the brand. 

To understand Revo, it is important to know its history. ‘The name Revo comes from revolution,’ says Gareth Evans, managing director for UK and Ireland. ‘From day one, that’s what the brand set out to do. It’s about rethinking how eyewear performs, feels and functions. Not just how it looks.’ The name is pronounced how it looks; ree-voh. ‘Short, sharp, memorable. It’s rooted in that idea of innovation, of turning the industry on its head,’ he says.