Interview: David Baker, general manager of Rodenstock UK

Achieving change in a well-established, successful business with a diverse and independent retail network is a tough job. Making that change in a rapidly evolving market populated by mega-corporations intent on domination looks even harder. Add to that the task of retaining best practice while preserving customers and employee relationships and you get a feel for the task facing David Baker, general manager at Rodenstock UK.

Baker brings to the role a long career of 29 years in management, sales and marketing across a range of sectors from electronics to watches along with nine years in the optical industry. The other key weapons in his arsenal are levels of enthusiasm and drive that make it difficult to imagine he will not succeed.