Autograph Intelligence

2019 got off to a busy start at Shamir with its new Autograph Intelligence progressive, launched in the UK just two weeks into the New Year.

‘It’s a progressive lens with a really soft design,’ says Rachel de Lacy, sales and marketing coordinator at Shamir UK. ‘This means it’s really easy to switch your vision zones. The major innovation is that this lens is based on research showing that visual needs change with visual age, so it introduces a continuum of changes to the lens design for each visual age.’

The name Intelligence is a nod to the in depth research conducted by Shamir during the development phase of the product. Over five million prescriptions were analysed, yielding the key take away was there are relatively few prescriptions for progressive lenses with very high or very low additions. The company investigated this distribution via consumer research including 1,300 respondents to an extensive questionnaire and in depth interviews with 130 people.