Awards 2016: World Cup class window display

Chiswick’s The Eye Studio has a long history of creating entertaining and bespoke window displays, so it’s no surprise its latest offering has scooped an Optician Award. Jo Gallacher reports

‘We like our windows and always try to make a bit of a statement,’ says the Eye Studio owner Andrew Harman. As with most window themes, the purpose of the display is to capitalise on community spirit and excitement, as well as depicting the brand’s character and services.

It made sense then for the practice to proudly display a rugby-themed Halloween window during the height of the Rugby World Cup in the autumn of 2015. ‘We love our rugby and the World Cup final fell on the same day as Halloween so it was a match made in heaven,’ he says. ‘The England material, which was to be added for the final, had to sadly stay in its box.’

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