M Procter Opticians is a busy Harrogate town centre independent practice established in 1988. It is not only our judges’ heads that Procter has been turning; after 19 years owner Mike Procter has developed a reputation for engaging his local community with his practice’s vibrant and impressive seasonally themed window displays.
Practice manager Phil Howlett says: ‘We are a forward thinking and commercially aware company. We understand the power of brand identity and how people might associate their own values with those of a brand.
‘Our window displays are a major part of our marketing and along with our interior design and staff greeting, they form the backbone of our ‘pavement personality’.
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here