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Think of inspirational children with glasses and you will probably come up with Harry Potter battling the powers of evil with his trusty specs. However kids are increasingly looking closer to home for their optical cues. In fact, far from rebelling against their parents in classic teenage fashion, children now can't wait to grow up and wear the same frames as dear old mum and dad.
Overall the children's market is shifting upwards age-wise with conventional children's frames, which are still very relevant for younger children, being turned aside at a lower age than before.
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