School for stylists

Children today want colourful and sophisticated eyewear. Mike Hale takes a look at some of the latest styles designed for a patient base of discerning kids, 'tweens' and teenagers

The rise of the celebrity mini-me has seen the children of the rich and famous decked out in designer gear from the cradle onwards. Think of Brooklyn, Romeo and Cruz Beckham or Will Smith's children Jaden and Willow, whose apparel and accessories are selected as carefully as their parents'. This is indicative of a wider trend that sees parents increasingly expected to provide the latest fashions for their offspring. Crucially this includes eyewear, and opportunities abound for practices that can offer the eyewear that children, and purse string holding mum and dad, covet.