Branding: How does that sound?

From signage to appointment cards, visual collateral tends to assume prominence when it comes to branding due to it being well-established as a core element of the marketing mix.

Opticians are well-versed in the art, understanding visual branding’s importance in conveying a professional image and reinforcing intended brand values while presenting a good first impression.

Yet while many company owners will spend a substantial sum on visual marketing, few realise sound works in a similar manner and so audio is rarely regarded as anything more than an afterthought.

Hearing is one of our strongest senses, having a powerful impact on the subconscious of customers and working subtly as a potent tool for enhancing brand recall and recognition.