Buy My Specs

It is no longer enough to be a good clinician as an ophthalmic or dispensing optician - you have to be a good sales person as well, says optometrist Pamela Girling, outlining the key message of her guide Buy My Specs.

Written with the help of her professional behaviour trainer husband Nick Girling, Buy My Specs is a comprehensive yet easy-to-read guide to effective patient and practice team management. The guide is split into 12 easily digestible chapters which act as an 'evolving reference' for readers to return to for practical tips.

Pamela is an optometrist and dispensing graduate of Bradford University with more than 10 years' experience in the optical profession. She currently works as a locum which, she says, provides a great opportunity to observe different practices and working environments. Nick has 20 years of sales and sales training experience and works for the training company Krauthammer International. He has written courses on behavioural communication skills for optometrists, which have been approved for CET points by the General Optical Council and produced a course for dispensing opticians and managers that runs in tandem with the optometry development programme.