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Guildford in Surrey is often considered the archetypal commuter town, located as it is some 31 miles south west of London, with excellent transport links.
However, the upmarket types who make up the majority of residents are increasingly demanding a more chic way of life than is normally associated with London's 'bridge and tunnel crowd'. So when the owners of Windsor-based The Eye Academy considered it as a location for their new venture, the idea quickly took hold and eventually culminated in the Guildford branch becoming the Fashion Frames Practice of the Year.
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