In the 10th in our series of insights Dennis Reid explains how various techniques can help close a sale effectively
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Closing the sale is one of the most important stages in the practice sales process (Optician 31.07.09), but it often evokes a lot of emotion in the hearts and minds of sales or dispensing staff. As we all know, closing the sale is everything in retail - nothing happens until someone sells something. But, while closing is the most important step in the sales process, it can also be the least important.
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