Features

The art of selling

Business
Paul Clapham gives some advice on how to switch on the sales charm, from parrot-phrasing and asking the right questions to closing the deal

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Shunning the concept of selling is even more common in a retail environment. We have all become used to open-plan, self-service retailing, with people called sales assistants whose only assistance is to tell you where something is, put purchases in bags and swipe your plastic. Sales? Nothing to do with it.

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