Brand recognition around lenses is something that suppliers have long wrestled with. Despite heavy spending on TV and newspaper advertising over the years, lenses have never commanded the name acknowledgement enjoyed by frame brands.
Deepcove is a relative newcomer to the UK market, focused on helping independent opticians both as the distributor for Optiswiss (Optician 13.12.19) and supplying lenses under the Deepcove banner with the aim of becoming a champion of independence within the eye care market.
Deepcove recently conducted some research among members of the public to understand more about their knowledge of the lenses they are wearing.
A worrying finding of Deepcove’s research was that only 2% of respondents could name the brand of lenses they were wearing and 0% respondents could recall being offered a lens choice of lens brands by their optician. This is despite 98% saying they considered lenses to be more important than frames, demonstrating the public’s desire to know more.Quality and precision
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