In the first of a major 10-part series on all matters relating to dispensing, Andrew Keirl and Richard Payne discuss how best to promote the service and appliances offered by a practice
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The shopping experience
Whether we like it or not, in today's competitive retail environment, the optical practice must meet the expectations of its clients and potential clients by providing a pleasant, accessible and visually inviting atmosphere in which all who enter feel comfortable and at ease in their surroundings.
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